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Write About Writing

The blinking cursor of a blank page is a considerable foe, even for the most experienced writers.Before putting pen to proverbial paper, sketch out an outline of what you plan to write.Find a handful of recent blog posts you really like, then print them out.Next, just like your high school English teacher did, take a red pen and highlight things you liked: certain sentences, turns of phrase, even entire paragraphs.A simple framework of which sections should appear in a particular order, along with a few sentences about what each section contains, may be enough.If the topic you’re tackling is a little more complex, your outline might have to be, too – but having an outline before you write is like having a roadmap in the glove box of your car before a road trip.This piece was first published back in June, and I still remember it.Read the full post here, and see how Morris masterfully tells the story of a band named Death and how this relates to writing content. Just as you probably have a list of blogs you read often, you’ll likely also read the same writers on a regular basis.

Expand your horizons to more challenging material than you typically read, and pay attention to sentence structure, word choice, and how the material flows.

Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post.

Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on end than write a blog post – but why?

I also attempted (and failed) to imitate writers such as Dave Eggers and Dan Kennedy, but soon realized that I wasn't funny enough and gave it up.

Over time, I eventually developed my own style, but reading the works of these writers and seeing how they constructed their essays and books was immensely helpful to me as a writer (see tip #3).

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