Long-Term Strategic Objectives are long-term, broad, continuous statements that holistically address all areas of your organization. You want to set goals that convert the strategic objectives into specific performance targets.
Effective goals clearly state what, when, how, and who, and they are specifically measurable.
These issues can be problems, opportunities, market shifts or anything else that is keeping you awake at night and begging for a solution or decision.
Conducting an environmental scan will help you understand your operating environment.
Take the Strengths, Weaknesses, Opportunities and Threats you developed earlier, review, prioritize and combine like terms.
The SWOT analysis helps you ask, and answer, the following questions: “How do you….” *To access the worksheets under “Tools & Techniques” please refer to our Strategic Planning Kit for Dummies.
It should be a small group of approximately 12-15 persons.
Conclusion: A strategic plan needs to be adaptive to survive changing or unanticipated conditions.
Organization-wide goals are annual statements that are specific, measurable, attainable, responsible and time bound.*To access the worksheets under “Tools & Techniques” please refer to our Strategic Planning Kit for Dummies.Strategic issues are critical unknowns that are driving you to embark on a strategic planning process now.If your team wants to take the next step in the SWOT analysis, apply the TOWS Strategic Alternatives Matrix to help you think about the options that you could pursue.To do this, match external opportunities and threats with your internal strengths and weaknesses, as illustrated in the matrix below: *To access the worksheets under “Tools & Techniques” please refer to our Strategic Planning Kit for Dummies.You need to have an understanding of what your competitors are or aren’t offering your potential customers.Here are a few other key ways a competitive analysis fits into strategic planning: A SWOT analysis is a quick way of examining your organization by looking at the internal strengths and weaknesses in relation to the external opportunities and threats.An organization that develops and executes a strategic plan gains significantly from the experience, and starting with a working model and then building a tangible plan can be more successful for your organization than having no plan at all.Over the life of your strategic plan, you may discover that some of the underlying assumptions of your strategy are flawed or incomplete. To assist you throughout your planning process, we have created a how-to guide on The Basics of Strategic Planning which will take you through the planning process step-by-step and keep you on track.Having a good strategy dictates “how” you travel the road you have selected and effective execution makes sure you are checking in along the way.