Finally, we describe the benefits a student of management can expect to gain through the use of the case method.
There is no universally accepted definition for a , and the case method means different things to different people.
Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion.
We also explain how student performance is evaluated in a case study based course.
There is speculation, which is information which cannot be verified.
There are also assumptions, which cannot be verified, and are generated during case analysis or discussion.
For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning.To grasp the situation described in a case study, the student will need to read it several times.The first reading of the case can be a light one, to get a broad idea of the story.The student must also acquire a thorough understanding of the case situation, through a detailed analysis of the case.During the case analysis process, she must to attempt to identify the main protagonists in the case study (organizations, groups, or individuals described in the case) and their relationships.Broadly speaking, the different stages in the case analysis process could be as follows 1. Making the diagnosis (identifying problems, i.e., discrepancies between goals and performance, prioritizing problems etc.) 6.Gaining familiarity with the case situation (critical case facts, persons, activities, contexts) 2. Preparing the action plan (identifying feasible action alternatives, selecting a course of action, implementation planning, plan for monitoring implementation) The components of a situation analysis for a typical marketing case are given in Exhibit 1.The subsequent readings must be more focused, to help the student become familiar with the facts of the case, and the issues that are important in the situation being described in the case the who, what, where, why and how of the case.However, familiarity with the facts described in the case is not enough.Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach.Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page case studies to the longer versions (25 pages and above).