When you put yourself in your readers’ shoes and let them know you understand what they are going through, they’ll be more inclined to listen to you.
You should never begin writing copy with a pre-determined word count.
These stories answer the question, “What did people like me experience? Basically, it means writing like you would talk in real life. It can make your writing a lot less boring for prospects to read. He wanted to sound like a normal person in his tone; not a company trying to sell something.
If he was going to ask the same question in a real life setting, he wouldn’t just ask Do people read long pages? No, he’d naturally ask follow-up questions just like he did in the example above.
If you are reading this copy and you too have experienced this frustration, than you are far more likely to be intrigued and even compelled by the solution that the Entrepreneur Alliance then proposes to you.
Of course, in order to legitimately resonate with your audience’s pain points, you have to first understand your audience.