name of psychologist and date of publication) in each paragraph. Each paragraph in your essay should contribute to answering the essay question.Be careful to ensure that any methodological criticisms are justified and not trite.Each paragraph should have a purpose / theme, and make a number of points - which need to be support by high quality evidence.Be clear why each point is is relevant to the argument. It is more appropriate to use original content to demonstrate your understanding.There should also be an appropriate balance between these two essay components. Most students make the mistake of writing too much knowledge and not enough evaluation (which is the difficult bit).It is best to structure your essay according to key themes.
Don't just write a shopping list of brief (one or two sentence) evaluation points.
If you start off well then you are more likely to be forgiven for the odd mistake later one.
Ideally the conclusion should summarize the key themes / arguments of your essay.
If there is a word count for your essay try to devote 10% of this to your introduction.
Ideally the introduction should; Introductions are very important as first impressions count and they can create a halo effect in the mind of the lecturer grading your essay.