Distinguishing Characteristics – Explain the critical needs of potential customers and how your company will meet them.Size of the Primary Target Market – Provide more detail about your most important market and customers.This section details the history and background of your business.
The executive summary should highlight the following: your company mission, products and services, performance highlights, financial information and future plans.
Having a well-crafted document to share makes a strong statement about your company.
The process of writing your business plan also has value.
Including the customer perspective builds the case that your services are important and in demand.
The services section can also include details about pricing, the materials you haul and the industries that you serve.