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The Usinge of this approach provides richer and forensic detailsparticulars for exploring viewpoints in the early stage of research.

Hence the aimintend is not to make any simplification, but instead establishset up a closer contact with the objectives of priorpreceding research, which intendhave it in mind to provide us a deeper understanding of the participants’ attitudes and perceptions.

In the quantitative approach, resultsoutcomes are based on numbers and statistics and numbers that are presented in figures, whereas in the qualitative approach where focus lies on describing an eventoccurrence with the use of words.

Although this research on adoption of Internet banking services adoption in Pakistan is not very extensive as compared to discussiondebate of the benefits, most of the concepts in this study have been occasionallyrarely examined before, but mostlygenerally in the western context.

A case study is a written descriptionexplanation of a problem or situation and typicallynormally examines the interplay of all variables in order tofor providinge ass complete an understanding of an event or situation as possible.uses cookies to personalize content, tailor ads and improve the user experience. By using our site, you agree to our collection of information through the use of cookies. It is exploratory because the data has been collected through questionnaires and unstructured interviews and questionnaires to explore the issues that influence Pakistani community intentions to adopt Internet banking services.Research Approach There are two basic types of research approaches, qualitative and quantitative.Case study is preferredideal when the researcher has littleslight control over the events, and when there is a contemporaryup to date focus within a real life context.The purposerationale of a case study is to place participants in the role of decision- makers, asking them to distinguishdifferentiate relevant from unimportant facts, to identify central alternatives among severalnumerous issues competing for attention, and to formulateprepare strategies and policy recommendations (Yin, 1994).Only a littleslight research covers usually Singapore, Hong Kong or China, which are very developed economies and not representativeenvoys of all Asian countries.Thusso to gain deeper understanding of the issues in the Pakistani context, this research is conducted as a qualitative study to explore the perception of internet banking in Pakistani community.This strategy is used when the researcher person need to comparecontrast two variables and examine their cause and effect relationships (Malhorta, 1996).Survey It’s a research technique in which information is collectinged by interviews with a largehuge number of respondents using a pre-designed questionnaire (Zikmund, 1994).


  1. Jul 23, 2009. This Dissertation is brought to you for free and open access by the. To address these concerns, an exploratory mixed methods investigation.

  2. Apr 28, 2016. Exploratory Study of Nurse-Patient Encounters in Home Healthcare A. Dissertations, UMMS; Nurse-Patient Relations; Home Care Services;.

  3. Teaching Middle School Jazz An Exploratory Sequential Mixed Methods Study. By. Chad Lee West. A dissertation submitted in partial fulfillment.

  4. Apr 16, 2019. In a bigger research project, such as a thesis or dissertation, you might. Exploratory research, What are the main factors in X? What is the role.

  5. An exploratory study. A Master of Business Research Thesis. By. Louise Kelly, B Bus Marketing. Submitted in the. School of Advertising Marketing and Public.

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