In your cover letter, mention your expertise in that area.
Look for keywords in the job description, and then include the ones most relevant to you in your cover letter.
Nicole Vulcan has been a journalist since 1997, covering parenting and fitness for The Oregonian, careers for Career Addict, and travel, gardening and fitness for Black Hills Woman and other publications.
When applying for film or TV jobs from writer or producer to gaffer or camera operator, a poorly written, poorly executed cover letter is not going to be well-received by your prospective employer.
Cover letters should be short and to the point -- no longer than three paragraphs at the most.
Still, give the reader something more to do at the end.
Let them know you'll be calling to follow up, or that you'd like to meet during a certain time frame.
With tight schedules and last-minute decision-making so common in TV and film productions, you might not get that call during the time frame you mentioned, but then again, you just might.