The overall market for State Farm/Sample Agency is wide open.
This business plan has identified over 380,575 individuals and business as potential clients in the market area.
A list of potential prospects has already been compiled and will serve as a launching pad for marketing the products and services.
The important elements of the sales forecasts are summarized on two line items, Insurance Sales, and Miscellaneous Revenue.
As of 2007, the State Farm Insurance Company is the largest insurance company in Stark County with 23% of the market share.
Actual sales growth for the second year is 20% due to adding a producer for continued sales growth and exponential growth of insurance renewals.
The third year of sales reflects an actual growth of 19% due mostly to the increase in insurance renewals.
Agency's competitive edge is our positioning as strategic ally with our clients, who are clients more than customers.
By building a business based on long-standing relationships with satisfied clients, we simultaneously build defenses against competition.